As of August 15, 2025

The Pop-Tarts^TM Rewards Program (the “Program”) is available to legal United States residents residing in the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older.  Employees, officers and directors of Kellanova (“Sponsor”), its parent company, affiliates, subsidiaries, partners, advertising, promotion and other agencies, and all of their employees, officers, directors and agents (collectively, the “Program Party(ies)”) and each of their immediate family members and/or those living in the same household may not take part in the Program.

Specific offers, sweepstakes, contests and other promotions conducted under the Program may have additional eligibility restrictions and requirements.  Please see the promotion-specific terms and conditions or official rules for specific eligibility requirements related to the respective promotion.

Your participation in the Program is nontransferable and is subject to present and future program terms. Participation in the Program is also governed by our Terms of Use (the “Terms of Use”) and our Privacy Notice (the “Privacy Notice”).  In case of a conflict between the Terms of Use, Privacy Notice and/or these Terms and Conditions as it relates to the Program, these Terms and Conditions shall govern.

By participating in the Program, members accept and agree to these Terms and Conditions and the decisions of Sponsor which are final and binding.

1. The Program allows members to earn points (“Points”) by purchasing eligible Pop-Tarts^TM products (“Pop-Tarts”) and redeeming those Points for a variety of items, including but not limited to, merchandise, tickets and gift cards (“Rewards”), while supplies last, as described herein. Becoming a member of the Program is free.  

2. Becoming a member in the Program is free of charge. To participate in the Program, you must have, or create an account ("Account"). Create your Account at PopTartsRewards.com (the “Website”). You must provide your mobile phone number to create an account. Standard text message and data rates apply. Please check your carrier for details. To stop these texts, you will need to unsubscribe located here: https://app.wecheer.io/preferences-channels.

Once you have an Account, you can log in and follow the instructions to complete Proof of Purchase Transactions. Each Proof of Purchase Transaction will earn points ("Points") to your Account. You will receive 1 point for every $1 spent on participating Pop-Tarts^TM products. You can then redeem these Points for Rewards through the Reward Catalog.

Qualified purchases must be made during the Program Period and uploaded within 90 days of purchase transaction. Participants can upload an image or images of the entire receipt that contains participating products to the Website. Only those receipts that include in a legible manner the retailer name, date of purchase, UPC code, price of product, receipt total and at least one (1) Pop-Tarts product (“Required Information”) will be considered as an eligible receipt for the purpose of obtaining Points.

Only purchases of products made inside the U.S. or from U.S. Military Commissaries are eligible for Points. Receipt upload must include the entire receipt from top to bottom, including all four (4) corners. For longer receipts, you may upload a picture of the receipt folded ensuring that it shows the Required Information. Blurry and/or unreadable receipt images will be rejected. Star the Pop-Tarts purchase(s) on your receipt for quicker verification. ALL SUBMISSIONS ARE SUBJECT TO VALIDATION; IF SUBMISSION IS NOT VALIDATED, YOU WILL NOT RECEIVE POINTS.

You will receive one (1) Point for each dollar spent on Pop-Tarts brand.

*Sponsor reserves the right to offer special limited time promotions where Point values for some or all products may be increased. Such limited time promotions will be subject to separate official rules or terms and conditions as applicable.

3. Available Rewards will be listed on the Website along with the number of Points required for redemption and Reward specific terms.  Some Rewards will have limits on the number of that Reward level any individual can redeem.

4. To redeem your Points, go to the Website and locate the Rewards list and follow the instructions to select the item you would like to receive.  To redeem Points for a Reward that consists of a physical item, you will be asked to provide your mailing address for Reward shipment. Please allow 4 - 6 weeks for receipt of any Reward that is a physical item. 

You may not use more than one (1) name, residential address, phone number, email address or Program account in an effort to gain additional Rewards above the stated limits. If Sponsor discovers that duplicate accounts were created with the intention of gaining more Rewards, Sponsor reserves the right to deactivate the duplicate accounts or all accounts belonging to that member immediately and without notice to the member.  In such case, member will forfeit all Points in all accounts tied to that member.

Members will be notified by email if they are receiving a Reward that will be fulfilled electronically using contact information provided or collected at the time of account registration.  Sponsor shall have no liability for any Reward that is lost, intercepted or not received by a member for any reason.  Members who select a physical Reward will receive the Reward at the address associated with their account as provided at the time of cashing out their Points. Once a Reward has been selected, the order is final and the Points will be deducted from the member’s account.  Points will not be refunded or placed back into a member’s account after an order has been placed.  Members are responsible for maintaining current account information, including email address and shipping address, as this information will be used to contact members regarding their account and their current activity with the Program.

5. From time-to-time, Reward points may be used to participate in random draw sweepstakes (each, a “Sweepstakes”).  Each Sweepstakes will have its own official rules and will have its own start date, end date, prize(s), and entry conditions, including eligibility requirements.  

6. Only one (1) account per receipt will receive points.  You must complete your own receipt submission.  No use of any automated, form filling, programmed or similar service or system is allowed.  Sponsor shall have no liability for any printing, production, typographical, mechanical or other errors in the submission of receipts or Point balances in member’s account.  Sponsor reserves the right to delay the processing of Points in your account, restrict access to your account or remove Points from an account if it determines Points were improperly credited to such account. 

7. Points have no value, are not transferable and may not be combined among Program members, their successors or assigns, or across any other loyalty program offered by Sponsor or its affiliates.  Accrued Points do not constitute property of the member and are not transferable by the member (i) upon death, (ii) as part of a domestic relations order, or (iii) otherwise by operation of law.  Points and the awards and benefits of the Program are void where prohibited by law.  The sale, barter, transfer, or assignment of any Points, other than by Sponsor, is strictly prohibited.

8. In the event the Sponsor should choose to end the Program, advance notice of the Program’s termination will be provided to the registered users via their email address used to register for the Program.  A user’s Program account will only be deactivated at the user’s request or the Sponsor should end the Program.  Once the Program has ended, users can no longer scan new receipts to earn more points. Once the rewards expire, they are no longer redeemable in the catalogue (note: this is not connected to the expiration of the actual voucher codes, only their availability on the catalogue).

9. Sponsor may, in its sole discretion, change the Program terms, conditions, available Rewards and special offers at any time with or without notice.  This means that the accumulation of Points does not entitle members to any vested rights with respect to such Points, Rewards or Program benefits.  In accumulating Points, members may not rely upon the continued availability of any Reward, or benefit of membership.  Any Reward or benefit may be withdrawn or made subject to increased Point requirements or new restrictions at any time. Sponsor, may, among other things, (i) withdraw, limit, modify or cancel any Reward or benefit, (ii) change Program benefits, Point levels, conditions of participation, rules for earning, redeeming, retaining or forfeiting Point credit, or (iii) otherwise restrict the continued availability of Points.  Sponsor may make any one or more of these changes at any time even though such changes may affect a member's ability to use Points that such member has already accumulated.  Members are responsible for knowing the current terms and conditions of the Program in order to understand their rights, responsibilities and status under the Program.

10. Members are responsible for ensuring that earned Points are properly credited.  If a member believes that Points have been earned but not properly credited, such member may be required to submit documentation or other proof satisfactory to Sponsor.  Any claim for Points not credited must be received by Sponsor within 12 months after the Points were earned.

11. Program members may access and view their account status at any time on Pop-TartsRewards.com.

12. If Sponsor improperly denies a member Points, Rewards or some other benefit of the Program, the member's exclusive remedy shall be the issuance of the improperly denied Points, Reward or benefit, if available, or such other alternative comparable benefit as determined by Sponsor, who shall have no additional liability whatsoever.  In no event shall Sponsor be liable to any member, or anyone claiming through a member, for any direct, indirect or consequential damages, or lost revenue or profits, arising out of Sponsor’s acts or omissions in connection with the Program.

13. Use of the Program and/or applications does not mean that you have license rights concerning the intellectual property rights relating to the content of the Website.  The Program, the applications and all of its content (in particular software, files, designs, graphics and data) are the property of Sponsor and are protected by the laws governing intellectual property, including copyrights, and by the law governing protection of brand names and trademarks. Any unauthorized use of this Website, and in particular (i) use of this Website or its content for any professional or commercial purposes whatsoever, and (ii) the reproduction, representation, sharing, disclosure, circulation, dissemination, modification or awarding of a license, or any other use in any manner whatsoever of this Website, its content, text, sections of a text or still or animated images, audio data, software, products or services, and any other data or information is expressly prohibited without prior written consent from Sponsor.  Framing and in-line linking of the content of the website, in particular, are prohibited.

14. By participating in the Program, Program members agree to release and hold harmless the Program Parties from any and all liability for claims, injuries, losses or damages of any kind, including without limitation, death and bodily injury, resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of any Reward, participation in the Program or any Program-related activities.  The sole remedy for any lost or stolen Reward is solely replacement, subject to availability.

15. By becoming a Program member, members will automatically be subscribed to receive Program communications. Members agree that Sponsor may send them information about the Program via email, mail, text or push notifications to their mobile device, depending on their communication preferences.  If members do not wish to receive these communications via email, members can request the communications be discontinued by clicking the “unsubscribe” link found at the bottom of email communications.  If you unsubscribe, you will still receive transactional emails pertaining to the issuance and redemption of Points.

16.  To deactivate an account, a member must log in to their account and go to the profile section of the platform. From the “Account" page, the member must scroll to the bottom and click on "Delete Account." This will cause the account to become archived for 30 days, and it will be reactivated if the user logs in during this period. After 30 days, the account will be permanently deleted. Once the account is deleted, the action cannot be reversed. If a member deactivates their Program account, their Program account will be closed, and they will forfeit any benefits available or claimed in their Program account, including rewards, points, and campaigns joined. Sponsor may monitor Program accounts and member activity for compliance with these Terms and Conditions. Sponsor can suspend or terminate a Program account at any time for any reason. Members may lose benefits or the ability to claim new benefits in their Program account if their account status changes, if Sponsor suspects fraudulent activity, the member sells any Rewards received from the Program, or Sponsor makes changes to the Program.  If a member deactivates their Program account, their Program account will be closed and they will forfeit any benefits available or claimed in their Program account.  Sponsor may monitor Program accounts and member activity for compliance with these Terms and Conditions.  Sponsor can suspend or terminate a Program account at any time for any reason.  Members may lose benefits or the ability to claim new benefits in their Program account if their account status changes, if Sponsor suspects fraudulent activity, the member sells any Rewards received from the Program, or Sponsor makes changes to the Program. 

17. Sponsor reserves the right to suspend or discontinue the eligibility of any member who uses, or is suspected of using, the Program in a manner inconsistent with these Terms and Conditions or any federal or state laws, statutes or ordinances.  In addition to suspension or discontinuance of Program eligibility, Sponsor shall have the right to take appropriate administrative and/or legal action, including criminal prosecution, as it deems necessary in its sole discretion.

18. Program Entities are not liable for problems related to any of the equipment or programming associated with or utilized by a member, for any human error, for any interruption, deletion, omission, defect, or line failure of any telephone network or electronic transmission, for problems relating to computer equipment, software, inability to access any website or online service, for any other technical or non-technical error or malfunction, for lost, late, stolen, illegible, incomplete, garbled, misdirected, mutilated or postage due mail or other mail or email for any reason.

19. All questions or disputes regarding eligibility for the Program, Rewards or a member’s compliance with these Terms and Conditions will be resolved by Sponsor in its sole discretion.

You may submit any questions concerning these Terms and Conditions or the Kellanova Privacy Notice by writing to us at Kellanova Consumer Affairs, P.O. Box CAMB, Battle Creek, MI 49016.

20. Sponsor is not responsible for any incorrect or inaccurate information supplied by members while registering for and/or participating in the Program.

21. Members are responsible for maintaining current contact information, including email address and/or mobile telephone number, as applicable, as this information will be used to contact members regarding their Program activity.

22. The Program is subject to all applicable laws and regulations.  The laws of the State of Michigan, without regard to its conflict of laws principles, will govern these Terms and Conditions, as well as your and Sponsor's observance of them.  If you take any legal action relating to your use of this Program or these Terms and Conditions, you agree to file such action only in the state or federal courts located in Calhoun County, Michigan. 

23. Sponsor's failure to exercise or enforce any right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Sponsor in writing.

24. SPONSOR MAKES NO WARRANTY OF ANY KIND REGARDING THE PROGRAM, WHICH IS PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS. SPONSOR EXPRESSLY DISCLAIMS ANY REPRESENTATION OR WARRANTY THAT THE PROGRAM WILL BE ERROR-FREE. SPONSOR FURTHER DISCLAIMS ANY WARRANTY AS TO THE ACCURACY, COMPLETENESS AND TIMELINESS OF ANY CONTENT OR INFORMATION DISTRIBUTED WITH RESPECT TO THE PROGRAM.  SPONSOR EXPRESSLY DISCLAIMS ALL WARRANTIES AND CONDITIONS, INCLUDING IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND THOSE ARISING BY STATUTE OR OTHERWISE IN LAW OR FROM A COURSE OF DEALING OR USAGE OF TRADE. SOME STATES DO NOT ALLOW THE DISCLAIMER OF IMPLIED WARRANTIES, SO THIS WARRANTY DISCLAIMER MAY BE LIMITED IN ITS APPLICABILITY TO YOU.

25. Determination and payment of tax liability on Rewards, including sales and income tax, if any, are the sole responsibility of the member.

26. Sponsor may, in its sole discretion, alter, limit, or modify the Program rules, regulations, benefits, eligibility for becoming a member, or any other feature of the Program (including assigning any of its obligations to member under the Program at any time to another person or entity, without recourse) or may terminate the Program at any time at its sole discretion, by posting any such changes on the Website.  Sponsor may change these Terms and Conditions at any time.  If a member continues to remain in the Program after the Terms and Conditions change, it means the member is accepting the changes to the Program and the Terms and Conditions.

27. Termination.  These Terms shall remain effective until terminated as outlined herein. Members agree that Sponsor, in its sole discretion, may terminate your password, account (or any part thereof), or participation in the Program, and remove and discard any content that is a part of the Program, at any time for any reason. Members agree that any actions taken under this Section may be effective without prior notice to you. Members agree that Sponsor may discontinue the Program or any parts thereof at any time.

 

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  VOID WHERE PROHIBITED.

1.    PROMOTION DESCRIPTION: The Pop-Tarts^™ Rewards Scratch-Off Game (the “Promotion”) consists of an online scratch-off instant win game (the “Game”) that is available via a promotional website on the internet using a desktop computer, laptop computer or other web-enabled wireless device.  Entry into the Promotion is free.  Promotion begins on 9/2/25 at 12:00:00 AM Eastern Time (“ET”) and ends on 9/2/26 at 11:59:59 PM (ET) (“Promotion Period”).

2. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older and are registered members of the Pop-Tarts^Ò Rewards Program the time of entry.  Employees of Kellanova (“Sponsor”), its parent company, affiliates, subsidiaries, advertising, promotion and other agencies (collectively, “Promotion Entities”) and their immediate family members and/or those living in the same household of each are not eligible to participate.  All federal, state and local laws and regulations apply.

3. HOW TO PLAY THE GAME: To enter the Promotion and play the Game, you must be a registered Pop-Tarts^® Rewards Program member.  Pop-Tarts^® Rewards is free to join.  To register for the Pop-Tarts^® Rewards Program, go to <https://poptarts.com/en_US/poptartsrewards.html> (“Website”) and follow the online instructions to complete the registration.  Participation in the Pop-Tarts^® Rewards Program is subject to the program terms and conditions found at https://www.kellanovaus.com/us/en/pop-tarts-rewards-program.html.  To play the Game, go online to https://poptarts.com/en_US/poptartsrewards.html and follow the instructions to sign-in to your Pop-Tarts^® Rewards account, register for the Promotion and then play the Game.  Upon successful completion of your Game play, if you receive a winning message at the Website, then you are a winner of the prize indicated – subject to verification.  If you do not receive a winning message upon completion of your Game play at the Website, then you are not a winner.  Limit of one (1) Game play per person/email address for registration in the Promotion.  Game plays must be completed by 11:59:59 PM (ET) on 9/2/26.

4. TO CLAIM A GAME PRIZE:  If you receive a prize winning message at the Website at the end of your Game play - follow the instructions provided to complete the prize claim process.  Promotion Entities are not responsible for lost, late, damaged, incomplete, illegible, invalid or misdirected claims.

If by reason of printing or other error, more Game prizes are claimed than number set forth in Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the prizes in that category.  No more than advertised number of prizes will be awarded.  All potential winning Game plays are subject to verification by Sponsor, whose decisions are final and binding.  A “Screen Shot” is not proof or evidence of winning a Game play and/or Game prize.  An entrant is not a winner of any prize, even if the Website should so indicate, unless and until said entrant’s eligibility has been verified and said entrant has been notified that verification is complete.  Sponsor will not accept Screen Shots or other evidence of winning in lieu of its validation process.  Any Game play that occurs after the system has failed for any reason is deemed a defective Game play and is void and will not be honored.  If you do not receive a Game prize winning message at the completion of your Game play at the Website, you are not a winner and you are not eligible for a Game prize.  Liability for a Game play containing printing or other errors is limited to replacement with another Game play.  The submission of a prize claim is solely the responsibility of the entrant.

No automated entry devices, bots and/or other programs and/or software are permitted in the Promotion.  All entries become the sole property of Sponsor and will not be returned.  Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic.  Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by any of the equipment or programming associated with or utilized in the Promotion or by any technical or human error which may occur in the processing of entries in the Promotion.  Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

Any entrant who attempts to play/enter more than stated entry limits using multiple telephone numbers, multiple email addresses or under multiple identities will be disqualified from participation in the Promotion and all entries from that individual will be considered void.  Sponsor is not responsible for any change of mailing address and/or telephone number of entrants.  In the event of a dispute over the identity of a participant in the Promotion, participation will be deemed completed by the authorized account holder of the email address provided at the time of participation.  “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet access provided, online service provider, wireless carrier, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.  A potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the email address or wireless telephone number associated with the winning entry.  If a dispute cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.  Proof of submission will not be deemed to be proof of receipt by Sponsor.  Only fully completed entries are eligible.

5. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS:

One hundred twenty five (125) Grand Prizes are available.  Each Grand Prize consists of one (1) coupon to be used a single time to redeem for one (1) Pop-Tarts^® branded Flavor Variety Socks with free shipping at https://shop.poptarts.com/pop-tartsr-assorted-flavors-socks.html.  ARV of prize $22.95 each.

Odds of winning a prize depend on the total number of eligible entries received, the order in which they are received and the successful completion of a Game play.  Unclaimed prizes will not be awarded.  All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners.  Total ARV of all prizes $2,868.75.  Limit one (1) prize per person in the Promotion.

6. GENERAL:  If prize notification or prize is returned as non-deliverable, prize may be forfeited.  No correspondence will be acknowledged.  No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable for any reason.  By participating in the Promotion, each entrant agrees that the Promotion Entities (i) shall not be responsible or liable for any losses, damages or injuries of any kind resulting from participation in the Promotion or in any Promotion related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize, and (ii) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize and specifically disclaim all such warranties, including without limitation, the implied warranties of merchantability and fitness for a particular purpose.  The Promotion Entities assume no responsibility for any damage to an entrant’s or any other person’s computer system which is occasioned by participating in the Promotion, or for any computer system, phone line, hardware, software or program malfunctions or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.

7. LIMITATIONS AND RELEASES: Any attempted form of entry into the Promotion, other than the entry methods stated, is prohibited.  Sponsor is not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof.  Sponsor reserves the right to modify, extend, suspend, or terminate the Promotion if it determines, in its sole discretion, that the Promotion is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Promotion as contemplated herein.  In the event Sponsor is prevented from awarding prize or continuing with the Promotion as contemplated herein by any event beyond its control, Sponsor shall have the right to modify, suspend, or terminate the Promotion.  If the Promotion is terminated before the designated end date, Sponsor will (if possible) select the remaining prize winner(s) in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination; no further Instant Win Game prizes will be awarded in this event.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.  Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the game is a violation of law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

8. GOVERNING LAW:  ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE PROMOTION SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF MICHIGAN WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.

9. PRIVACY: For information about how the Sponsor uses your personal information, please see its privacy statement, located at https://www.kellanova.com/privacy-notice.html.

10. SPONSOR: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI  49016

© 2025 Kellanova