POP-TARTSTM
REWARDS PROGRAM
Terms and Conditions
As of August 15, 2025
The Pop-TartsTM Rewards Program (the “Program”) is available to legal United States residents residing in the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older. Employees, officers and directors of Kellanova (“Sponsor”), its parent company, affiliates, subsidiaries, partners, advertising, promotion and other agencies, and all of their employees, officers, directors and agents (collectively, the “Program Party(ies)”) and each of their immediate family members and/or those living in the same household may not take part in the Program.
Specific offers, sweepstakes, contests and other promotions conducted under the Program may have additional eligibility restrictions and requirements. Please see the promotion-specific terms and conditions or official rules for specific eligibility requirements related to the respective promotion.
Your participation in the Program is nontransferable and is subject to present and future program terms. Participation in the Program is also governed by our Terms of Use (the “Terms of Use”) and our Privacy Notice (the “Privacy Notice”). In case of a conflict between the Terms of Use, Privacy Notice and/or these Terms and Conditions as it relates to the Program, these Terms and Conditions shall govern.
By participating in the Program, members accept and agree to these Terms and Conditions and the decisions of Sponsor which are final and binding.
1. The Program allows members to earn points (“Points”) by purchasing eligible Pop-TartsÒ products (“Pop-Tarts”) and redeeming those Points for a variety of items, including but not limited to, merchandise, tickets and gift cards (“Rewards”), while supplies last, as described herein. Becoming a member of the Program is free.
2. Becoming a member in the Program is free of charge. To participate in the Program, you must have, or create an account ("Account"). Create your Account at PopTartsRewards.com (the “Website”). You must provide your mobile phone number to create an account. Standard text message and data rates apply. Please check your carrier for details. To stop these texts, you will need to unsubscribe located here: https://app.wecheer.io/preferences-channels.
Once you have an Account, you can log in and follow the instructions to complete Proof of Purchase Transactions. Each Proof of Purchase Transaction will earn points ("Points") to your Account. You will receive 1 point for every $1 spent on participating Pop-TartsÒ products. You can then redeem these Points for Rewards through the Reward Catalog.
Qualified purchases must be made during the Program Period and uploaded within 90 days of purchase transaction. Participants can upload an image or images of the entire receipt that contains participating products to the Website. Only those receipts that include in a legible manner the retailer name, date of purchase, UPC code, price of product, receipt total and at least one (1) Pop-Tarts product (“Required Information”) will be considered as an eligible receipt for the purpose of obtaining Points.
Only purchases of products made inside the U.S. or from U.S. Military Commissaries are eligible for Points. Receipt upload must include the entire receipt from top to bottom, including all four (4) corners. For longer receipts, you may upload a picture of the receipt folded ensuring that it shows the Required Information. Blurry and/or unreadable receipt images will be rejected. Star the Pop-Tarts purchase(s) on your receipt for quicker verification. ALL SUBMISSIONS ARE SUBJECT TO VALIDATION; IF SUBMISSION IS NOT VALIDATED, YOU WILL NOT RECEIVE POINTS.
You will receive one (1) Point for each dollar spent on Pop-Tarts brand.
*Sponsor reserves the right to offer special limited time promotions where Point values for some or all products may be increased. Such limited time promotions will be subject to separate official rules or terms and conditions as applicable.
3. Available Rewards will be listed on the Website along with the number of Points required for redemption and Reward specific terms. Some Rewards will have limits on the number of that Reward level any individual can redeem.
4. To redeem your Points, go to the Website and locate the Rewards list and follow the instructions to select the item you would like to receive. To redeem Points for a Reward that consists of a physical item, you will be asked to provide your mailing address for Reward shipment. Please allow 4 - 6 weeks for receipt of any Reward that is a physical item.
You may not use more than one (1) name, residential address, phone number, email address or Program account in an effort to gain additional Rewards above the stated limits. If Sponsor discovers that duplicate accounts were created with the intention of gaining more Rewards, Sponsor reserves the right to deactivate the duplicate accounts or all accounts belonging to that member immediately and without notice to the member. In such case, member will forfeit all Points in all accounts tied to that member.
Members will be notified by email if they are receiving a Reward that will be fulfilled electronically using contact information provided or collected at the time of account registration. Sponsor shall have no liability for any Reward that is lost, intercepted or not received by a member for any reason. Members who select a physical Reward will receive the Reward at the address associated with their account as provided at the time of cashing out their Points. Once a Reward has been selected, the order is final and the Points will be deducted from the member’s account. Points will not be refunded or placed back into a member’s account after an order has been placed. Members are responsible for maintaining current account information, including email address and shipping address, as this information will be used to contact members regarding their account and their current activity with the Program.
5. From time-to-time, Reward points may be used to participate in random draw sweepstakes (each, a “Sweepstakes”). Each Sweepstakes will have its own official rules and will have its own start date, end date, prize(s), and entry conditions, including eligibility requirements.
6. Only one (1) account per receipt will receive points. You must complete your own receipt submission. No use of any automated, form filling, programmed or similar service or system is allowed. Sponsor shall have no liability for any printing, production, typographical, mechanical or other errors in the submission of receipts or Point balances in member’s account. Sponsor reserves the right to delay the processing of Points in your account, restrict access to your account or remove Points from an account if it determines Points were improperly credited to such account.
7. Points have no value, are not transferable and may not be combined among Program members, their successors or assigns, or across any other loyalty program offered by Sponsor or its affiliates. Accrued Points do not constitute property of the member and are not transferable by the member (i) upon death, (ii) as part of a domestic relations order, or (iii) otherwise by operation of law. Points and the awards and benefits of the Program are void where prohibited by law. The sale, barter, transfer, or assignment of any Points, other than by Sponsor, is strictly prohibited.
8. In the event the Sponsor should choose to end the Program, advance notice of the Program’s termination will be provided to the registered users via their email address used to register for the Program. A user’s Program account will only be deactivated at the user’s request or the Sponsor should end the Program. Once the Program has ended, users can no longer scan new receipts to earn more points. Once the rewards expire, they are no longer redeemable in the catalogue (note: this is not connected to the expiration of the actual voucher codes, only their availability on the catalogue).
9. Sponsor may, in its sole discretion, change the Program terms, conditions, available Rewards and special offers at any time with or without notice. This means that the accumulation of Points does not entitle members to any vested rights with respect to such Points, Rewards or Program benefits. In accumulating Points, members may not rely upon the continued availability of any Reward, or benefit of membership. Any Reward or benefit may be withdrawn or made subject to increased Point requirements or new restrictions at any time. Sponsor, may, among other things, (i) withdraw, limit, modify or cancel any Reward or benefit, (ii) change Program benefits, Point levels, conditions of participation, rules for earning, redeeming, retaining or forfeiting Point credit, or (iii) otherwise restrict the continued availability of Points. Sponsor may make any one or more of these changes at any time even though such changes may affect a member's ability to use Points that such member has already accumulated. Members are responsible for knowing the current terms and conditions of the Program in order to understand their rights, responsibilities and status under the Program.
10. Members are responsible for ensuring that earned Points are properly credited. If a member believes that Points have been earned but not properly credited, such member may be required to submit documentation or other proof satisfactory to Sponsor. Any claim for Points not credited must be received by Sponsor within 12 months after the Points were earned.
11. Program members may access and view their account status at any time on Pop-TartsRewards.com.
12. If Sponsor improperly denies a member Points, Rewards or some other benefit of the Program, the member's exclusive remedy shall be the issuance of the improperly denied Points, Reward or benefit, if available, or such other alternative comparable benefit as determined by Sponsor, who shall have no additional liability whatsoever. In no event shall Sponsor be liable to any member, or anyone claiming through a member, for any direct, indirect or consequential damages, or lost revenue or profits, arising out of Sponsor’s acts or omissions in connection with the Program.
13. Use of the Program and/or applications does not mean that you have license rights concerning the intellectual property rights relating to the content of the Website. The Program, the applications and all of its content (in particular software, files, designs, graphics and data) are the property of Sponsor and are protected by the laws governing intellectual property, including copyrights, and by the law governing protection of brand names and trademarks. Any unauthorized use of this Website, and in particular (i) use of this Website or its content for any professional or commercial purposes whatsoever, and (ii) the reproduction, representation, sharing, disclosure, circulation, dissemination, modification or awarding of a license, or any other use in any manner whatsoever of this Website, its content, text, sections of a text or still or animated images, audio data, software, products or services, and any other data or information is expressly prohibited without prior written consent from Sponsor. Framing and in-line linking of the content of the website, in particular, are prohibited.
14. By participating in the Program, Program members agree to release and hold harmless the Program Parties from any and all liability for claims, injuries, losses or damages of any kind, including without limitation, death and bodily injury, resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of any Reward, participation in the Program or any Program-related activities. The sole remedy for any lost or stolen Reward is solely replacement, subject to availability.
15. By becoming a Program member, members will automatically be subscribed to receive Program communications. Members agree that Sponsor may send them information about the Program via email, mail, text or push notifications to their mobile device, depending on their communication preferences. If members do not wish to receive these communications via email, members can request the communications be discontinued by clicking the “unsubscribe” link found at the bottom of email communications. If you unsubscribe, you will still receive transactional emails pertaining to the issuance and redemption of Points.
16. To deactivate an account, a member must log in to their account and go to the profile section of the platform. From the “Account" page, the member must scroll to the bottom and click on "Delete Account." This will cause the account to become archived for 30 days, and it will be reactivated if the user logs in during this period. After 30 days, the account will be permanently deleted. Once the account is deleted, the action cannot be reversed. If a member deactivates their Program account, their Program account will be closed, and they will forfeit any benefits available or claimed in their Program account, including rewards, points, and campaigns joined. Sponsor may monitor Program accounts and member activity for compliance with these Terms and Conditions. Sponsor can suspend or terminate a Program account at any time for any reason. Members may lose benefits or the ability to claim new benefits in their Program account if their account status changes, if Sponsor suspects fraudulent activity, the member sells any Rewards received from the Program, or Sponsor makes changes to the Program. If a member deactivates their Program account, their Program account will be closed and they will forfeit any benefits available or claimed in their Program account. Sponsor may monitor Program accounts and member activity for compliance with these Terms and Conditions. Sponsor can suspend or terminate a Program account at any time for any reason. Members may lose benefits or the ability to claim new benefits in their Program account if their account status changes, if Sponsor suspects fraudulent activity, the member sells any Rewards received from the Program, or Sponsor makes changes to the Program.
17. Sponsor reserves the right to suspend or discontinue the eligibility of any member who uses, or is suspected of using, the Program in a manner inconsistent with these Terms and Conditions or any federal or state laws, statutes or ordinances. In addition to suspension or discontinuance of Program eligibility, Sponsor shall have the right to take appropriate administrative and/or legal action, including criminal prosecution, as it deems necessary in its sole discretion.
18. Program Entities are not liable for problems related to any of the equipment or programming associated with or utilized by a member, for any human error, for any interruption, deletion, omission, defect, or line failure of any telephone network or electronic transmission, for problems relating to computer equipment, software, inability to access any website or online service, for any other technical or non-technical error or malfunction, for lost, late, stolen, illegible, incomplete, garbled, misdirected, mutilated or postage due mail or other mail or email for any reason.
19. All questions or disputes regarding eligibility for the Program, Rewards or a member’s compliance with these Terms and Conditions will be resolved by Sponsor in its sole discretion.
You may submit any questions concerning these Terms and Conditions or the Kellanova Privacy Notice by writing to us at Kellanova Consumer Affairs, P.O. Box CAMB, Battle Creek, MI 49016.
20. Sponsor is not responsible for any incorrect or inaccurate information supplied by members while registering for and/or participating in the Program.
21. Members are responsible for maintaining current contact information, including email address and/or mobile telephone number, as applicable, as this information will be used to contact members regarding their Program activity.
22. The Program is subject to all applicable laws and regulations. The laws of the State of Michigan, without regard to its conflict of laws principles, will govern these Terms and Conditions, as well as your and Sponsor's observance of them. If you take any legal action relating to your use of this Program or these Terms and Conditions, you agree to file such action only in the state or federal courts located in Calhoun County, Michigan.
23. Sponsor's failure to exercise or enforce any right or provision of these Terms and Conditions shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Sponsor in writing.
24. SPONSOR MAKES NO WARRANTY OF ANY KIND REGARDING THE PROGRAM, WHICH IS PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS. SPONSOR EXPRESSLY DISCLAIMS ANY REPRESENTATION OR WARRANTY THAT THE PROGRAM WILL BE ERROR-FREE. SPONSOR FURTHER DISCLAIMS ANY WARRANTY AS TO THE ACCURACY, COMPLETENESS AND TIMELINESS OF ANY CONTENT OR INFORMATION DISTRIBUTED WITH RESPECT TO THE PROGRAM. SPONSOR EXPRESSLY DISCLAIMS ALL WARRANTIES AND CONDITIONS, INCLUDING IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND THOSE ARISING BY STATUTE OR OTHERWISE IN LAW OR FROM A COURSE OF DEALING OR USAGE OF TRADE. SOME STATES DO NOT ALLOW THE DISCLAIMER OF IMPLIED WARRANTIES, SO THIS WARRANTY DISCLAIMER MAY BE LIMITED IN ITS APPLICABILITY TO YOU.
25. Determination and payment of tax liability on Rewards, including sales and income tax, if any, are the sole responsibility of the member.
26. Sponsor may, in its sole discretion, alter, limit, or modify the Program rules, regulations, benefits, eligibility for becoming a member, or any other feature of the Program (including assigning any of its obligations to member under the Program at any time to another person or entity, without recourse) or may terminate the Program at any time at its sole discretion, by posting any such changes on the Website. Sponsor may change these Terms and Conditions at any time. If a member continues to remain in the Program after the Terms and Conditions change, it means the member is accepting the changes to the Program and the Terms and Conditions.
27. Termination. These Terms shall remain effective until terminated as outlined herein. Members agree that Sponsor, in its sole discretion, may terminate your password, account (or any part thereof), or participation in the Program, and remove and discard any content that is a part of the Program, at any time for any reason. Members agree that any actions taken under this Section may be effective without prior notice to you. Members agree that Sponsor may discontinue the Program or any parts thereof at any time.
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