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General Terms and Conditions

1. Scope

The Cheez-It Rewards Program (the "Program") is a program sponsored by Kellanova through which individuals (“Participants”) can collect Program points by purchasing participating Cheez-It products and uploading receipts (“Proof of Purchase Transactions”) to The Program begins on July 8 2024, at 12:00:00 a.m. ET and is scheduled to end on October 8, 2024, 11:59:59 p.m. ET ("Program Period").

These general terms and conditions (“Terms”) apply to the use and participation in the Program. By registering ion the Program, you agree to these Terms. We reserve the right to modify these Terms at any time, with or without notice. The Terms are those active at the time when you access and use the website. It is therefore your responsibility to consult the Terms regularly.

Employees of Kellanova, and their families, Kellanova service providers, employees of Kellanova service providers, and employees of any other companies affiliated with Kellanova and throughout the world may not take part in the Program.

2. Access and conditions for participation

Participation in the Program is free of charge. To participate in the Program, you must have, or create an account ("Account"). Create your Account at You must provide your mobile phone number to create an account. Standard text message and data rates apply. Message frequency may vary. Please check your carrier for details. For information about SMS text messages, please see Kellanova’s Text Messaging Terms and Conditions available at To stop these texts, you will need to unsubscribe located here

Once you have an Account, you can log in and follow the instructions to complete Proof of Purchase Transactions. Each Proof of Purchase Transaction will earn points ("Points") to your Account. You will receive 1 point for every $1 spent on participating Cheez-It products. You can then redeem these Points for Rewards through the Reward Catalog.

Qualified purchases must be made during the Program Period. Participants can upload an image or images of the entire receipt that contains participating products to the Wecheer website. Only those receipts that include in a legible manner the store name, date of purchase, bar code, item names, and prices will be considered as an eligible receipt for the purpose of obtaining Points.

The Program is intended only for consumers who have reached the age of at least eighteen (18) years and are a legal resident of the fifty (50) United States and the District of Columbia. The Program is void where otherwise prohibited.  The Program is open to individuals only who register using their legal name. Any registrations made under an alias will be a violation of these Terms. To obtain access to this site, you must be able to prove your identity, age and place of residence. Only access from the U.S.  is permitted. You must also register and choose a username and password to be used solely for your personal use. This information must not be disclosed to third parties. As a user of this website, you are required to take the necessary steps to keep your username and password secret. You must inform us immediately if you have reason to believe (i) that someone knows your password or username, or (ii) that there is a risk that your username and password have been used without authorization. As a Participant, you are solely responsible for maintaining the accuracy and confidentiality of your Account, email address and password and you agree to accept responsibility for all activities that occur under your Account. Failure to abide by the Program Terms or any policies or procedures implemented by Kellanova, any conduct detrimental to Kellanova, or any misrepresentation or fraudulent activities in connection with the Program may result, in addition to any rights or remedies available to Kellanova in law or equity, in the termination of participation in the Program, as well as forfeiture of Points accrued to date and any other benefits you've earned in connection therewith including, but not limited to, the cancelation of pending orders, in Kellanova 's sole discretion.

By using the Program to earn or redeem Points, you agree that: (1) you have read, understood, accept and agree to abide by these Terms; (2) you are eligible for participation; and (3) you consent to the Kellanova’s processing of data that is personal to you, and disclosure of such data to third parties, in accordance with the Kellanova’s Privacy Notice available at Those who do not comply with these Terms may be prohibited from participating in the Program.

We reserve the right to cancel your registration and therefore close your user account at any time without notice if you fail to comply with the obligations laid down in these Terms.

The requirements for qualified purchases are stated in the Program and may change from time to time. Kellanova reserves the right to change, adjust or modify the Program and the amount of points you may receive for each qualified purchase without prior notice.

3. Rewards and Vouchers

The Rewards and vouchers available and the necessary points to redeem the Rewards are stated in the Program. Kellanova reserves the right to change, adjust or modify the rewards and vouchers and the necessary points to redeem.

Rewards may include offers and vouchers from third parties (“Rewards”, or individually a “Reward”); there is no partnership between Kellanova and such third parties. Terms and conditions of the third party may apply to redeem the Rewards. Kellanova makes no warranties or guaranties, express or implied, including implied warranty of merchantability, fitness for a particular purpose, and implied warranties arising from course of dealing with respect to any Rewards obtained through the Program.  Rewards are offered while supplies last and are not guaranteed to be available throughout the entire Program Period. The Rewards Catalog will list the corresponding Point value required to obtain each item. All redemptions are subject to the Terms of the Program and any conditions or limitations stated in the Rewards Catalog.

Points and any Rewards do not constitute property, do not entitle a Participant to any vested right or interest and have no cash value. As such, Points and Rewards are not redeemable for cash, transferable or assignable for any reason, and are not transferable upon death, as part of a domestic relations matter or otherwise by operation of law. The sale, barter, transfer, or assignment of any earned Points or Rewards, other than by Kellanova, is strictly prohibited.

To redeem Points for Rewards, click on the Rewards Catalog and follow the links and instructions to browse through the available Rewards. Once you have located an item you would like, you can obtain the item by clicking on "Redeem Reward" and following the steps to “Redeem”. You will receive an email confirmation that the reward has been ordered and the associated Points will be deducted from your Account for that item.

Once you have ordered an item from the Rewards Catalog, the order is final and the appropriate

number of Points will be deducted immediately from your Account. Points will not be refunded or

placed back into a Participant’s Account after an order has been placed. Additionally, Reward items may not be returned.

Kellanova reserves the right to adjust, extend, or shorten the available Rewards at any time and without notice.

Kellanova reserves the right to terminate the Program at any time at its sole discretion. No claim for compensation of any kind can be derived from the discontinuation of the competition. No claims or benefits arise. Furthermore, Kellanova rejects any responsibility in the event that the data collected in participants’ questionnaires or emails is not recognized by the system, or in general in the event that technical errors or other reasons prevent participation in the Program.

Kellanova also reserves the right to exclude Participants from the Program and canceling any Accounts; this applies in particular to cheating or attempts to do so (for example, creation of false participant accounts), manipulation of or attempt to manipulate the rules, or violation of these conditions of participation.

4. No guarantees

Kellanova will not assume any liability or provide any guarantee (i) as to the satisfactory operation of the Program and/or applications, (ii) as to the possibility of accessing and using such Program and/or applications, (iii) as to the complete, accurate and current nature of the content, information or data shown on the Program and/or applications, (iv) as to the absence of any defects in the Program and/or applications, or their content, and in particular as to the absence of viruses or other malware, and (v) concerning the absence of specific qualities that could be expected in relation to the Program and/or applications, or their content.

If a consumer accesses the Program and/or applications, uses them or downloads content from them, that individual does so voluntarily and subject to their own risk.

By participating in this Program, you agree to release and hold harmless Kellanova, its subsidiaries, affiliates, representatives and agents (including any third parties who assist in the administration and fulfillment of the Program) and the respective directors, officers and employees of each from any and all liability for claims, injuries, losses or damages of any kind, including without limitation, death and bodily injury, resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of any reward, participation in the Program or any Program-related activities.

Any attempt by any Participant to undermine the legitimate operation of the Program may be a

violation of criminal and civil law, and, should such an attempt be made, Kellanova reserves the right to seek damages from any such person to the fullest extent permitted by law.

5. Intellectual property rights

Use of the Program and/or applications does not mean that you have license rights concerning the intellectual property rights relating to the content of the website.

The Program, the applications and all of its content (in particular software, files, designs, graphics and data) are the property of Kellanova and are protected by the laws governing intellectual property, including copyrights, and by the law governing protection of brand names and trademarks. Any unauthorized use of this website, and in particular (i) use of this website or its content for any professional or commercial purposes whatsoever, and (ii) the reproduction, representation, sharing, disclosure, circulation, dissemination, modification or awarding of a license, or any other use in any manner whatsoever of this website, its content, text, sections of a text or still or animated images, audio data, software, products or services, and any other data or information is expressly prohibited without prior written consent from Kellanova. Framing and in-line linking of the content of the website, in particular, are prohibited.

6. Data protection

You will find information about the collection, use and processing of your personal informationdata provided and obtained when you access this website in the separate Kellanova Privacy Notice, available at

7. Contact

All questions or disputes regarding eligibility for the Program, the availability of Rewards, Points balances or a Participant's compliance with these Terms will be resolved by Kellanova in its sole discretion.

You may submit any questions concerning our Terms or our Kellanova Privacy Notice by writing to us at Kellanova Consumer Affairs, P.O. Box CAMB, Battle Creek, MI 49016.

8. Safeguard clause

If certain provisions in these Terms are or become fully or partially null and void or if the terms contain a regulatory gap, the validity of the other provisions will remain unaffected. Lawful provisions will replace such null and void provisions.

9. Applicable law and jurisdiction

 The Program is subject to all applicable laws and regulations. The laws of the State of Michigan, without regard to its conflict of laws principles, will govern these Terms, as well as your and Kellanova's observance of them. If you take any legal action relating to your use of this Program or these Terms, you agree to file such action only in the state or federal courts located in Calhoun County, Michigan.

Kellanova’s failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Sponsor in writing.

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