CHEEZ-IT^™ COLLEGE ULTIMATE TEAM PACK OFFER

TERMS AND CONDITIONS. INTERNET ACCESS REQUIRED.

1. BUY one (1) box of Cheez-It^® Extra Toasty Limited Edition EA-Sports theme pack (Family Size 21 oz.) (“Participating Product”) from 9/7/26 – 3/31/27 (“Offer Period”) at a participating retailer (“Qualifying Purchase”) in the Cheez-It^™ College Ultimate Team Pack Offer (the “Offer”).

2. TAKE A PICTURE of your receipt with the Qualifying Purchase and go to www.cheezit.com/cheezitcfb27 (“Website”) to register and upload your receipt. Each receipt must be submitted separately and within thirty (30) days of purchase. Last date to submit a receipt is 4/30/27. Only a Qualifying Purchase of a Participating Product is valid for this offer. Photo must include the entire receipt from top to bottom, including all four (4) corners. For longer receipts, please fold it or adjust your photo so all required details are visible in a single picture. Be sure that the store name, date, bar code (if available), items and prices are legible in your image(s). Blurry and/or unreadable receipt images will be rejected. For help or more information, visit www.cheezit.com/cheezitcfb27.

3. GET a code for an Ultimate Team^™ Pack for the EA SPORTS^™ College Football ’27 game (game sold separately) for your Qualifying Purchase of one (1) Participating Product (“Reward”). Qualifying participant will receive a unique code (“Code”) sent via email to the email address used during Offer submission; Code must be used to claim the Reward, as further described below.

4. REDEEM. In order to receive a Code, a participant will first receive a “receipt submission” email within 72-hours of submitting their receipt. Then, within 48-hours, participant will receive an email with a unique Code (if their receipt is valid); or an “invalid receipt” email (if receipt is not valid). The Code will then be used by the participant to redeem the Reward at https://www.EA.com/redeem. Participants will need to log-in to their EA account that is associated with their CFB account to redeem their Code. Limit one (1) Reward per person/email/EA account for the promotion. Codes must be redeemed in-game by 5/27/27. If lost or stolen, Codes cannot be replaced. Void where prohibited. No cash value, except as required by law. Not valid with any other offer. One-time use only. Non-transferable. Not for resale; void if sold or exchanged. Offer valid in U.S. and D.C., excluding U.S. territories and where prohibited by law. The redemption of the Code is subject to Electronic Arts Inc. User’s Agreement (https://www.ea.com/legal/user-agreement) and Privacy & Cookie Policy (https://www.ea.com/legal/privacy-and-cookie-policy. Game sold separately. Internet access, EA Account & EA SPORTS^™ College 27 and all game updates required. ESRB Rating: E for Everyone with users interact, in-game purchases (includes random items). Visit www.esrb.org for rating information.

Offer open to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older. By participating in the Offer, each entrant unconditionally accepts and agrees to comply with and abide by these official terms and conditions and the decisions of Sponsor, which shall be final and binding in all respects.

Each Participating Product can only qualify towards one (1) Reward and each receipt can only be submitted once. By submitting your receipt, you agree to receive a minimum of two (2) email messages confirming your participation in the promotion. If you have opted into receiving email communications, you may opt out of receiving those email communications from the Sponsor at any time by clicking on the UNSUBSCRIBE link at the bottom of those email communications. By uploading a submission from your wireless device, the participant grants permission to the Sponsor to notify them via a return email message and must agree to accept all applicable charges associated therewith. You are responsible for all applicable fees and taxes associated with uploading submission from a wireless device. Message and data rates may apply. Proof of uploading a receipt is not considered proof of delivery to or receipt by Sponsor or its designee of submission materials. Offer is void where prohibited.

Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled submissions, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Sponsor shall not be responsible for incorrect or inaccurate submission information whether caused by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of the submission in the promotion. Sponsor assumes no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of submissions. For information about how Sponsor uses your personal information, please see its privacy policy, located at https://www.kellanova.com/privacy-notice.html. By participating in this Offer, participant agrees to release and hold harmless Sponsor and their respective subsidiaries, affiliates, representatives and agents (including any third parties who assist in the administration of this promotion) and the respective directors, officers and employees of each from any and all liability from claims, injuries, losses or damages of any kind, including without limitation, death and bodily injury, resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of any reward, participation in this promotion or any promotion-related activities. Proof of submission is not considered proof of delivery to or receipt by Sponsor or its designee of submission materials. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.

Ultimate Team are trademarks of Electronic Arts Inc. Officially licensed by CLC.

Electronic Arts Inc. is not a sponsor or co-sponsor of this promotion.

CHEEZ-IT™ COLLEGE ULTIMATE TEAM PACK OFFER

CHEEZ-IT^™ COLLEGE ULTIMATE TEAM PACK OFFER